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Evaluating Public Relations’ Effects: Implications from Mass Communication Theory and Research

McCoy, Mairead (2005) Evaluating Public Relations’ Effects: Implications from Mass Communication Theory and Research. In: Chartered Institute of Public Relations Academic Conference, University of Lincoln, UK. UNSPECIFIED. 18 pp. [Conference contribution]

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Item Type:Conference contribution (Paper)
Faculties and Schools:Faculty of Social Sciences
Faculty of Social Sciences > School of Communication
Research Institutes and Groups:Institute for Research in Social Sciences > Communication
Institute for Research in Social Sciences
ID Code:11179
Deposited By: Dr Mairead McCoy
Deposited On:09 Feb 2010 09:09
Last Modified:09 Mar 2012 12:26

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