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Covert approaches to countering adult chemophobia

Billington, S, Smith, RB, Karousos, NG, Cowham, E and Davis, J (2008) Covert approaches to countering adult chemophobia. JOURNAL OF CHEMICAL EDUCATION, 85 (3). pp. 379-380. [Journal article]

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There is a growing need for more proactive outreach by universities to the wider public to counter the negative publicity surrounding chemistry. At present, most programmes aimed at widening participation focus on potential recruitment of juniors rather than seeking an inclusive approach. The direct participation of adults within university sponsored open events is significantly under-represented. As such, a pilot study aimed at developing a strategy through which this elusive audience can be engaged was implemented and the results have been critically evaluated. A generic programme is detailed that should allow easy transfer and uptake between institutions irrespective of size and community profile.

Item Type:Journal article
Keywords:Chemistry, Multidisciplinary; Education, Scientific Disciplines
Faculties and Schools:Faculty of Computing & Engineering
Faculty of Computing & Engineering > School of Engineering
Research Institutes and Groups:Engineering Research Institute
Engineering Research Institute > Nanotechnology & Integrated BioEngineering Centre (NIBEC)
ID Code:11903
Deposited By: Professor James Davis
Deposited On:14 Feb 2010 15:18
Last Modified:18 Aug 2011 10:18

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