Ulster University Logo

"Using e-CRM to create Customer Insight in SMEs"

Harrigan, Paul, Ramsey, Elaine and Ibbotson, Patrick (2009) "Using e-CRM to create Customer Insight in SMEs". In: Academy of Marketing Conference, Leeds Metropolitan University. Leeds University. 12 pp. [Conference contribution]

Full text not available from this repository.

Item Type:Conference contribution (Paper)
Faculties and Schools:Ulster Business School
Ulster Business School > Department of Business and Enterprise
Research Institutes and Groups:Business and Management Research Institute
ID Code:12690
Deposited By: Professor Elaine Ramsey
Deposited On:21 Jul 2010 11:04
Last Modified:04 Oct 2012 15:24

Repository Staff Only: item control page