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Brilliant mistake! Essays on incidents of management mistakes and mea culpa

Palmer, Mark, Simmons, Geoff and de Kervenoael, Ronan (2010) Brilliant mistake! Essays on incidents of management mistakes and mea culpa. International Journal of Retail & Distribution Management, 38 (4). pp. 234-257. [Journal article]

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DOI: 10.1108/09590551011032072


Item Type:Journal article
Faculties and Schools:Ulster Business School
Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Research Institutes and Groups:Business and Management Research Institute
ID Code:14709
Deposited By: Dr Geoff Simmons
Deposited On:11 Aug 2010 10:24
Last Modified:28 Mar 2013 09:29

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