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Data Mining Techniques in Electronic Shopping Malls

Moussy, L, Mulvenna, Maurice, Büchner, Alex and Clinton, J (1998) Data Mining Techniques in Electronic Shopping Malls. In: Technologies for the Information Society: Developments and Opportunities. (Eds: Roger, J.-Y., Stanford-Smith, B and Kidd, P.T.), IOS Press, pp. 368-372. ISBN 90-5199-450-8. [Book section]

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There are now hundredss of thousands of online Internet shopping providers world-wide, with more appearing each month. Each of these online retailers generates data on the customers who use the sites to either browse or buy. The potential for direct marketing is enormous - browsers and buyers of products can be identified and targeted with attractive offers and sales promotions.

Item Type:Book section
Faculties and Schools:Faculty of Computing & Engineering
Faculty of Computing & Engineering > School of Computing and Mathematics
ID Code:14714
Deposited By: Professor Maurice Mulvenna
Deposited On:03 Aug 2010 09:24
Last Modified:09 May 2016 11:03

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