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Tread softly because you tread on consumer dreams: Marketing’s eCeltic potential

Simmons, Geoff (2009) Tread softly because you tread on consumer dreams: Marketing’s eCeltic potential. In: "European Institute for Advanced Studies in Management Conference", hosted by Bocconi University, Milan, Italy. European Institute for Advanced Studies in Management. 200 pp. [Conference contribution]

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Item Type:Conference contribution (Paper)
Faculties and Schools:Ulster Business School
Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Research Institutes and Groups:Business and Management Research Institute
ID Code:15054
Deposited By: Dr Geoff Simmons
Deposited On:25 Aug 2010 15:05
Last Modified:28 Mar 2013 09:29

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