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An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland

Donnelly, Christina, Fearne, Andrew, Armstrong, Gillian and Simmons, Geoff (2009) An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland. In: 18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA), Soreze, France. Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA). 150 pp. [Conference contribution]

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Item Type:Conference contribution (Paper)
Faculties and Schools:Ulster Business School
Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Research Institutes and Groups:Business and Management Research Institute
ID Code:15058
Deposited By: Dr Geoff Simmons
Deposited On:25 Aug 2010 14:57
Last Modified:04 Oct 2012 15:04

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