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Market orientation of SMEs: Relationship with supermarket loyalty card data

Donnelly, Christina, Fearne, Andrew, Simmons, Geoff and Armstrong, Gillian (2010) Market orientation of SMEs: Relationship with supermarket loyalty card data. In: 17th International Conference on Recent Advances in Retailing and Consumer Services Science, Istanbul, Turkey. The European Institute Of Retailing And Services Studies (EIRASS). 250 pp. [Conference contribution]

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Item Type:Conference contribution (Paper)
Faculties and Schools:Ulster Business School
Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Research Institutes and Groups:Business and Management Research Institute
ID Code:15059
Deposited By: Dr Geoff Simmons
Deposited On:25 Aug 2010 14:55
Last Modified:04 Oct 2012 15:04

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