Ulster University Logo

Managing i-branding to create brand equity

Simmons, Geoff, Thomas, Brychan and Truong, Yann (2010) Managing i-branding to create brand equity. European Journal of Marketing, 44 (9/10). pp. 1260-1285. [Journal article]

Full text not available from this repository.

DOI: 10.1108/03090561011062835


Item Type:Journal article
Faculties and Schools:Ulster Business School
Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Research Institutes and Groups:Business and Management Research Institute
ID Code:15474
Deposited By: Dr Geoff Simmons
Deposited On:09 Sep 2010 08:07
Last Modified:09 Sep 2010 08:07

Repository Staff Only: item control page