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The role of information and communication technologies in using projective techniques as survey tools to meet the challenges of bounded rationality

Bond, Derek and Ramsey, Elaine (2010) The role of information and communication technologies in using projective techniques as survey tools to meet the challenges of bounded rationality. Qualitative Market Research: An International Journal, 13 (4). pp. 430-440. [Journal article]

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DOI: 10.1108/13522751011078836


Item Type:Journal article
Faculties and Schools:Ulster Business School
Ulster Business School > Department of Business and Enterprise
Research Institutes and Groups:Business and Management Research Institute
ID Code:15949
Deposited By: Professor Elaine Ramsey
Deposited On:21 Oct 2010 10:45
Last Modified:04 Oct 2012 15:18

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