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Social Media Use by Enrollment Management

Wall, Anthony and Griffiths, Philip (2011) Social Media Use by Enrollment Management. In: Higher Education Administration with Social Media: Including Applications in Student Affairs, Enrollment Management, Alumini Relations and Career Centers (Cutting Edge Technologies in Higher Education). Emerald, pp. 49-67. ISBN 978-0857246516 [Book section]

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This chapter investigates two different uses of social networking sites (SNSs) within the same higher education institution. One was used as a means of communicating with students whilst they were still making their study choices, whereas the second aimed to create a medium for student interaction before they arrived at university. Whilst both attempts had some degree of success the setting up of the SNSs, dissemination, and control of content were not without their difficulties. Having outlined the theory behind SNSs, the chapter then highlights both the rationale behind the decision to use them and the experience of both users. It then describes how lessons learnt led to changes being made in the following year, before concluding by providing some recommendations for others looking to try similar techniques.

Item Type:Book section
Faculties and Schools:Ulster Business School > Department of Accounting, Finance and Economics
Ulster Business School
Faculty of Art, Design and the Built Environment > School of the Built Environment
Research Institutes and Groups:Built Environment Research Institute
Built Environment Research Institute > Centre for Sustainable Technologies (CST)
Business and Management Research Institute
ID Code:16744
Deposited By: Mr Anthony Wall
Deposited On:06 Jan 2011 12:06
Last Modified:06 Jun 2011 11:31

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