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The importance of packaging design for own-label food brands

Wells, L.E., Farley, Heather and Armstrong, Gillian (2007) The importance of packaging design for own-label food brands. International Journal of Retail & Distribution Management, 35 (9). pp. 677-690. [Journal article]

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DOI: doi:10.1108/09590550710773237


Item Type:Journal article
Faculties and Schools:Ulster Business School
ID Code:17510
Deposited By: Professor Heather Farley
Deposited On:14 Apr 2011 12:21
Last Modified:14 Apr 2011 12:21

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