WÃ¤ppling, Anders, Farley, Heather and Strugnell, Christopher (2010) Product bundling strategies in Swedish markets: links to business orientation and perceived effects on consumer influence. International Journal of Consumer Studies, 34 (1). pp. 19-27. [Journal article]
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|Item Type:||Journal article|
|Faculties and Schools:||Ulster Business School|
|Deposited By:||Professor Heather Farley|
|Deposited On:||11 Apr 2011 15:43|
|Last Modified:||11 Apr 2011 15:43|
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