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Product bundling strategies in Swedish markets: links to business orientation and perceived effects on consumer influence

Wäppling, Anders, Farley, Heather and Strugnell, Christopher (2010) Product bundling strategies in Swedish markets: links to business orientation and perceived effects on consumer influence. International Journal of Consumer Studies, 34 (1). pp. 19-27. [Journal article]

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DOI: doi:10.1111/j.1470-6431.2009.00827.x


Item Type:Journal article
Faculties and Schools:Ulster Business School
ID Code:17511
Deposited By: Professor Heather Farley
Deposited On:11 Apr 2011 15:43
Last Modified:11 Apr 2011 15:43

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