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An investigation into the growing importance of packaging design and the implications for the UK retail own-label sector

Wells, Laura, Farley, Heather and Armstrong, Gillian (2006) An investigation into the growing importance of packaging design and the implications for the UK retail own-label sector. In: 13th European Institute of Retailing and Services Studies (EIRASS) Conference. EIRASS. 10 pp. [Conference contribution]

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Item Type:Conference contribution (Paper)
Faculties and Schools:Ulster Business School
ID Code:17742
Deposited By: Professor Heather Farley
Deposited On:07 Apr 2011 12:35
Last Modified:07 Apr 2011 12:35

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