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Investigating the importance of packaging design for own-label brands

Wells, Laura, Farley, Heather and Armstrong, Gillian (2006) Investigating the importance of packaging design for own-label brands. In: British Academy of Management (BAM) Conference, Belfast. BAM. 11 pp. [Conference contribution]

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Item Type:Conference contribution (Paper)
Faculties and Schools:Ulster Business School
ID Code:17744
Deposited By: Professor Heather Farley
Deposited On:07 Apr 2011 12:32
Last Modified:07 Apr 2011 12:32

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