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Developing a template for optimizing return on investment in product and process innovation

McKeag, Dennis (2011) Developing a template for optimizing return on investment in product and process innovation. Proceedings of the 2011 New Zealand Rapid Prodict Development Conference, 1 . pp. 1-6. [Journal article]

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Large organizations have the human, material and financial resources to undertake new product development (NPD) and innovation on a continuous basis. Skills, knowledge, technology and know-how can be purchased as required. Risks can be assessed on an on-going basis using (generally) the business approach to new product development. Small to medium sized enterprises face different challenges in new product development and innovation. Lacking the resources of the large corporations they need to be clever, selective and agile when allocating resources to NPD and innovation if they are to survive, grow and prosper in an increasingly competitive and global market. This paper provides an account of approaches and tactics currently employed by the author to assess competitiveness; it shows how plans are formulated to improve company competitiveness and how these plans are implemented.

Item Type:Journal article
Keywords:Creativity, product innovation, process innovation, policy, strategy. tactics, concurrent design, concurrent product development, concurrent engineering
Faculties and Schools:Faculty of Computing & Engineering > School of Engineering
Faculty of Art, Design and the Built Environment
Research Institutes and Groups:Art and Design Research Institute
Art and Design Research Institute > Future and Virtual Worlds
ID Code:18060
Deposited By: Prof Dennis McKeag
Deposited On:20 Jun 2011 11:17
Last Modified:09 Mar 2017 19:27

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