Ulster University Logo

Internet Technologies, ECRM Capabilities, and Performance Benefits for SMEs: An Exploratory Study.

Harrigan, Paul, Schroeder, Andreas, Qureshi, Israr, Fang, Yulin, Ramsey, Elaine, Ibbotson, Pat and Meister, Darren (2011) Internet Technologies, ECRM Capabilities, and Performance Benefits for SMEs: An Exploratory Study. International Journal of Electronic Commerce, 15 (2). pp. 7-46. [Journal article]

Full text not available from this repository.

DOI: 10.2753/JEC1086-4415150201


Research on large firms suggests that dedicated customer relationship management (CRM) software applications play a critical role in creating and sustaining customer relationships. CRM is also of strategic importance to small and medium-sized enterprises (SMEs), but most of them do not employ dedicated CRM software. Instead they use generic Internet-based technologies to manage customer relationships with electronic CRM (eCRM). There has been little research on the extent to which the use of generic Internet technologies contributes to SME performance. The present study fills the gap, building upon the literature on organizational capabilities, marketing, and SMEs to develop a research model with which to explore the relationships between generic Internet technologies, eCRM capabilities, and the resulting performance benefits in the SME context. A survey across 286 SMEs in Ireland finds strong empirical evidence in support of the hypotheses regarding these benefits. The study contributes to managerial decision making by showing how SMEs can use generic Internet technologies to advance their customer relationships and contributes to theory development by conceptualizing eCRM capabilities in an SME context.

Item Type:Journal article
Faculties and Schools:Ulster Business School > Department of Business and Enterprise
Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:18662
Deposited By: Professor Elaine Ramsey
Deposited On:09 Jun 2011 10:59
Last Modified:04 Mar 2013 14:52

Repository Staff Only: item control page