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Press Photography and Visual Rhetoric

Wright, Terence (2011) Press Photography and Visual Rhetoric. In: The SAGE Handbook of Visual Research Methods. (Eds: Margolis, Eric and Pauwels, Luc), Sage, pp. 317-336. ISBN 9781847875563 [Book section]

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URL: http://www.uk.sagepub.com/books/Book233039


Visual rhetoric is concerned with understanding how images communicate, how they function in a social and cultural environment, and how they embody meaning. In the press context, photographs might be seen primarily as conveyors of information about important events in the world, but the structure of the news media and the expectations of readers somewhat complicate the matter. We have to regard press photographs as part of a complex network of cultural phenomena. Rhetoric is normally considered to be a persuasive skill, classically to convince us of a point of view; in the modern age, to encourage us to purchase goods. However, we can also consider it has a role in the formation of community identity and reinforcing our beliefs. Readers also look to photographs to convey something of the emotion of the event, or they can seek visual information that will amuse or entertain—and the news media are only too happy to comply.

Item Type:Book section
Faculties and Schools:Faculty of Art, Design and the Built Environment > Belfast School of Art
Faculty of Art, Design and the Built Environment
Research Institutes and Groups:Art and Design Research Institute > Art, Conflict and Society
Art and Design Research Institute
ID Code:18857
Deposited By: Professor Terence Wright
Deposited On:27 Sep 2011 14:23
Last Modified:21 Jan 2015 10:41

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