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Measurement and Evaluation

McCoy, Mairead and Hargie, Owen (2012) Measurement and Evaluation. In: The Public Relations Handbook. (Eds: Theaker, Alison), Routledge, pp. 195-218. ISBN 9780415598149 [Book section]

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Item Type:Book section
Faculties and Schools:Faculty of Social Sciences > School of Communication
Faculty of Social Sciences
Research Institutes and Groups:Institute for Research in Social Sciences > Communication
Institute for Research in Social Sciences
ID Code:19800
Deposited By: Dr Mairead McCoy
Deposited On:30 Aug 2011 13:13
Last Modified:30 Aug 2011 13:13

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