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Evaluation of a presentation skills course for pharmacists

Morrow, Norman and Hargie, Owen (1995) Evaluation of a presentation skills course for pharmacists. The International Journal of Pharmacy Practice, 3 (2). pp. 311-313. [Journal article]

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DOI: 10.1111/j.2042-7174.1995.tb00798.x


As the role of the pharmacist develops, expands and changes, it is crucial that those involved in the provision of education and training programmes address areas of current need. One such area is that of delivering presentations to groups, since this is a task which pharmacists are increasingly expected to perform. This paper describes a communication skills training (CST) course for pharmacists, targeting on the area of presentation skills. Starting with a brief overview of the content of the course, where five specific presentation strategies are elaborated, the article goes on to describe the key instructional techniques used. Programme evaluation was through analysis of a post-course questionnaire designed to assess the perceived effects of the training on participants. Against the stated criteria the course achieved an overall 85 per cent score. Strategies for introducing, structuring and concluding a presentation, and for defining new terms scored highest in terms of skill use outcome whereas techniques for engaging audience participation obtained the lowest scores. The implications of these results are discussed, together with recommendations as to how this type of training can be optimised.

Item Type:Journal article
Faculties and Schools:Faculty of Social Sciences > School of Communication
Faculty of Social Sciences
Research Institutes and Groups:Institute for Research in Social Sciences > Communication
Institute for Research in Social Sciences
ID Code:20120
Deposited By: Professor Owen Hargie
Deposited On:28 Sep 2011 15:18
Last Modified:06 Mar 2015 15:42

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