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Exploring the potential of e-CRM in SME Marketing Practice

McMahon, Fiona and O'Donnell, Aodheen (2011) Exploring the potential of e-CRM in SME Marketing Practice. In: E-Adoption and Socio-Economic Impacts: Emerging Infrastructural Effects. IGI Global, Ball State University, USA, pp. 149-168. ISBN 9781609605971 [Book section]

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DOI: 10.4018/978-1-60960-597-1


Item Type:Book section
Faculties and Schools:Faculty of Social Sciences > School of Communication
Faculty of Social Sciences
Research Institutes and Groups:Institute for Research in Social Sciences > Communication
Institute for Research in Social Sciences
ID Code:20759
Deposited By: Dr Aodheen McCartan
Deposited On:17 Jan 2012 09:58
Last Modified:17 Jan 2012 09:58

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