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Repurchase intention in B2C e-commerce—A relationship quality perspective

Zhang, Yixiang, Fang, Yulin, Wee, Kwok-Kee, Ramsey, Elaine, McCole, Patrick and Chen, Huaping (2011) Repurchase intention in B2C e-commerce—A relationship quality perspective. Information and Management, 48 (6). pp. 192-200. [Journal article]

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DOI: 10.1016/j.im.2011.05.003


Information systems professionals must pay attention to online customer retention. Drawing on the relationship marketing literature, we formulated and tested a model to explain B2C user repurchase intention from the perspective of relationship quality. The model was empirically tested through a survey conducted in Northern Ireland. Results showed that online relationship quality and perceived website usability positively impacted customer repurchase intention. Moreover, online relationship quality was positively influenced by perceived vendor expertise in order fulfillment, perceived vendor reputation, and perceived website usability, whereas distrust in vendor behavior negatively influenced online relationship quality. Implications of these findings are discussed.

Item Type:Journal article
Faculties and Schools:Ulster Business School > Department of Business and Enterprise
Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:20882
Deposited By: Professor Elaine Ramsey
Deposited On:01 Feb 2012 10:25
Last Modified:07 Mar 2013 11:46

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