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"Feeling Bodies" in Marketing": Aesthetics, Emotions and Gender

Stevens, Lorna M. R. (2012) "Feeling Bodies" in Marketing": Aesthetics, Emotions and Gender. The Marketing Review, 12 (2). pp. 141-159. [Journal article]

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Gender is deeply embedded in marketing ideology and it continues to be a topic of conern in the marketing academy. There has been little attention paid by marketers, however, to related studies in other fields in aesthetic labour and emotional labour, despite the intersections between them. This article seeks to incorporate aesthetic labour and emotional labour into the gender and marketing discussion. In so doing, it reintroduces a "trailblazing" feminist element, concluding that there needs to be greater critical awareness of gender as a dominant motif in our ideologies, discourses and practices in marketing.

Item Type:Journal article
Faculties and Schools:Ulster Business School > Department of International Business
Ulster Business School
ID Code:22978
Deposited By: Dr Lorna Stevens
Deposited On:17 Aug 2012 08:14
Last Modified:17 Oct 2017 16:04

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