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Exploring the 'Shopping Imaginary": The Dreamworld of Women's Magazines

Stevens, Lorna M.R. and Maclaran, Pauline (2005) Exploring the 'Shopping Imaginary": The Dreamworld of Women's Magazines. Journal of Consumer Behaviour, 4 (4). pp. 282-292. [Journal article]

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URL: http://onlinelibrary.wiley.com/doi/10.1002/cb.v4:4/issuetoc

DOI: 10.1002/cb.13


This study focuses on the consumer imagination and, more specifically, on the imaginary shopping spaces that women's magazines create. It addresses the anticipatory, imaginary and experiential consumption which this medium invites. The article explores how women's magazines function as 'dreamworlds' of shopping; and how contemporary readers consume these imaginary shopping spaces. The study suggests that women's magazines, like department stores, are spaces which facilitate and celebrate just looking and browsing, and, above all, they are shopping spaces that address the power of the imagination within them.

Item Type:Journal article
Faculties and Schools:Ulster Business School > Department of International Business
Ulster Business School
ID Code:22999
Deposited By: Dr Lorna Stevens
Deposited On:14 Aug 2012 13:04
Last Modified:09 Dec 2015 11:06

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