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New communications media for sport

Lewis, Rob and Kitchin, Paul James (2010) New communications media for sport. In: Sport Public Relations and Communication. (Eds: Hopwood, Maria, Kitchin, Paul James and Skinner, James), Elsevier, Oxford, pp. 187-214. ISBN 978-1-85617-615-6 [Book section]

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URL: http://books.google.co.uk/books?id=ZJ6Bovd6OmAC&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false


This chapter sets out to describe the evolution of media in the context of Public Relations (PR) and Communications in sport over the last twenty years (roughly the life of the internet from birth through to integral part of the way we live and organise ourselves in society). It will survey the impact of changing media (and underlying technology) on the practice of PR and Communication, in the context of the role and purpose of that function within the overall concept of sport management. The chapter will develop a framework of definitions, ideas and concepts for SPRC to adapt and use new media to develop its capabilities and increase its effectiveness.

Item Type:Book section
Faculties and Schools:Faculty of Life and Health Sciences > School of Sport
Faculty of Life and Health Sciences
Research Institutes and Groups:Sport and Exercise Sciences Research Institute > Centre for Sport in Society
Sport and Exercise Sciences Research Institute
ID Code:23037
Deposited By: Dr Paul Kitchin
Deposited On:11 Sep 2012 11:27
Last Modified:21 Mar 2016 09:24

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