Lewis, Rob and Kitchin, Paul James (2010) New communications media for sport. In: Sport Public Relations and Communication. (Eds: Hopwood, Maria, Kitchin, Paul James and Skinner, James), Elsevier, Oxford, pp. 187-214. ISBN 978-1-85617-615-6 [Book section]
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This chapter sets out to describe the evolution of media in the context of Public Relations (PR) and Communications in sport over the last twenty years (roughly the life of the internet from birth through to integral part of the way we live and organise ourselves in society). It will survey the impact of changing media (and underlying technology) on the practice of PR and Communication, in the context of the role and purpose of that function within the overall concept of sport management. The chapter will develop a framework of definitions, ideas and concepts for SPRC to adapt and use new media to develop its capabilities and increase its effectiveness.
|Item Type:||Book section|
|Faculties and Schools:||Faculty of Life and Health Sciences > School of Sport|
Faculty of Life and Health Sciences
|Research Institutes and Groups:||Sport and Exercise Sciences Research Institute > Centre for Sport in Society|
Sport and Exercise Sciences Research Institute
|Deposited By:||Dr Paul Kitchin|
|Deposited On:||11 Sep 2012 11:27|
|Last Modified:||21 Mar 2016 09:24|
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