Stevens, Lorna, Brown, Stephen and Maclaran, Pauline (2000) Gender, Nationality and Cultural Representations of Ireland: An Irish Woman's Place? European Journal of Women's Studies, 7 (4). pp. 405-421. [Journal article]
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Ireland has struggled with its 'feminine' identity throughout its history. The so-called 'chasmic dichotomy of male and female' is embedded in colonial and postcolonial constructions of Irishness and it continues to manifest itself in contemporary cultural representations of Ireland and Irishness. This study explores issues of gender and nationality through a reading of a television advertisement for Caffrey's Irish Ale, entitled 'New York'. The article suggests that, although colonial and postcolonial discourse on Ireland continues to perceive the 'feminine' in problematic terms, this is gradually changing as Irish women increasingly, in poet Eavan Boland's words, 'open a window on those silences, those false pastorals, those ornamental reductions' that have confined us.
|Item Type:||Journal article|
|Faculties and Schools:||Ulster Business School > Department of International Business|
Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Ulster Business School
|Research Institutes and Groups:||Business and Management Research Institute|
|Deposited By:||Dr Lorna Stevens|
|Deposited On:||19 Sep 2012 15:20|
|Last Modified:||02 May 2014 14:18|
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