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Romancing the Utopian Marketplace: Dallying with Bakhtin in the Powerscourt Townhouse Centre

Maclaran, Pauline and Stevens, Lorna M. R. (1999) Romancing the Utopian Marketplace: Dallying with Bakhtin in the Powerscourt Townhouse Centre. In: Romancing the Market. (Eds: Brown, Stephen, Doherty, A. M. and Clarke, B.), Routledge, London, pp. 172-186. ISBN 0-415-1841-7 hb; 0-415-18418-5 pb [Book section]

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Abstract

This chapter focuses on the festival shopping mall, in this case the Powerscourt Townhouse Centre in Dublin, offering a discursive, romantic, 'stream-of-scholarly-consciousness' approach by the two authors who explore the festival mall experience provided by this celebrated Dublin shopping centre. The authors also draw on key theoretical constructs of Mikhail Bakhtin, such as his concept of the carnivalesque, to help them evoke the inherent magic of the festival mall.

Item Type:Book section
Faculties and Schools:Ulster Business School > Department of International Business
Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:23347
Deposited By: Dr Lorna Stevens
Deposited On:19 Sep 2012 15:16
Last Modified:02 May 2014 14:19

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