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Measuring Customer Satisfaction - An Infusion of Practical Insight into An Old Paradigm.

Pandey, Pushkal Kumar, Moffett, Sandra and McAdam, Rodney (2012) Measuring Customer Satisfaction - An Infusion of Practical Insight into An Old Paradigm. In: 13th European Conference on Knowledge Management, Universidad Politécnica de Cartagena, Spain. Academic Conferences. 6 pp. [Conference contribution]

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URL: http://academic-conferences.org/eckm/eckm2012/eckm12-proceedings.htm


Item Type:Conference contribution (Paper)
Faculties and Schools:Ulster Business School > Department of Management and Leadership
Faculty of Computing & Engineering
Faculty of Computing & Engineering > School of Computing and Intelligent Systems
Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:23989
Deposited By: Dr Sandra Moffett
Deposited On:13 Nov 2012 09:43
Last Modified:13 Nov 2012 09:43

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