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A Report Examining The Socio-Economic Impact of the World Rally Championship 2007

Hassan, David and McCulloch, Douglas (2007) A Report Examining The Socio-Economic Impact of the World Rally Championship 2007. FIA. FIA. 35 pp. [Research report (external)]

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Abstract

The proposal is to develop a common approach to the monitoring and evaluation of World Rally Championship events.The first section of this report outlines the information on which rallies are currently evaluated, with a focus on spectator demographics and spending. In the second section, a purposive sample of rally reports is reviewed, with a summary of the main points; the reports are those events that took place in New Zealand (2007), Spain (2007), Portugal (2007) France (2005), Ireland (2007), and Germany (2007).The third section proposes and explains a common approach to the monitoring and evaluation of rallies, on the basis of spectator and other data, which should include assessments of rally attractiveness, organisational success and their economic impact.

Item Type:Research report (external)
Keywords:WRC, Motorsport, FIA
Faculties and Schools:Faculty of Social Sciences > School of Criminology, Politics and Social Policy
Faculty of Life and Health Sciences > School of Sport
Faculty of Life and Health Sciences
Faculty of Social Sciences
Research Institutes and Groups:Sport and Exercise Sciences Research Institute > Centre for Sport in Society
Sport and Exercise Sciences Research Institute
ID Code:24381
Deposited By: Professor David Hassan
Deposited On:18 Dec 2012 16:22
Last Modified:08 May 2014 10:28

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