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The Impact of Internet Technologies on the Airline Industry: Current Strategies and Future Developments

O'Reilly, Dolores, McIvor, Ronan and Ponsonby-McCabe, Sharon (2003) The Impact of Internet Technologies on the Airline Industry: Current Strategies and Future Developments. Strategic Change, 12 (1). pp. 31-47. [Journal article]

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URL: http://onlinelibrary.wiley.com/doi/10.1002/jsc.618/abstract

DOI: 10.1002/jsc.618

Abstract

This paper examines the impact of Internet technologies on value creation in the airline industry and focuses on the Internet strategies of two European low-cost and two traditional operators.Four notable value drivers in the aviation context are identified, namely efficiency, complementarities, lock-in and novelty.The Internet represents a powerful technology for commerce and communication between airlines and consumers and the paper highlights the implications for corporate strategists as customer expectations increase over time and the boundaries of the airline industry become increasingly blurred.

Item Type:Journal article
Faculties and Schools:Ulster Business School > Department of International Business
Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:25546
Deposited By: Dr Sharon Ponsonby-McCabe
Deposited On:08 Apr 2013 10:03
Last Modified:08 Apr 2013 10:03

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