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They're Gr-r-reat! Welcome to the Special Issue

Brown, Stephen and Ponsonby-McCabe, Sharon (2013) They're Gr-r-reat! Welcome to the Special Issue. Journal of Marketing Management, 29 (1-2). pp. 1-4. [Journal article]

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URL: http://www.tandfonline.com/toc/rjmm20/29/1-2

DOI: 10.1080/0267257X.2012.762184

Item Type:Journal article
Faculties and Schools:Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:25560
Deposited By: Dr Sharon Ponsonby-McCabe
Deposited On:16 Apr 2013 08:15
Last Modified:16 Apr 2013 08:15

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