Ulster University Logo

Northern Ireland and the Chronicles of Narnia – the Lion, the Witch and the Wardrobe: An innovative destination branding partnership

Bolan, Peter and O'Connor, Noelle (2007) Northern Ireland and the Chronicles of Narnia – the Lion, the Witch and the Wardrobe: An innovative destination branding partnership. In: Tourism and Hospitality Research in Ireland – Concepts, Issues and Challenges. WIT Publications, Waterford, Ireland, pp. 125-146. ISBN 0-9540281-7-1 [Book section]

Full text not available from this repository.

Abstract

This chapter identifies the importance of destination branding in tourism locations that have become popular due to their featuring in or association with a movie. The research explores and evaluates how movies can be used to develop a strong brand image for a place and utilises a recent case-study from Northern Ireland to investigate this aspect of the phenomenon further.

Item Type:Book section
Keywords:destination branding, film tourism, marketing
Faculties and Schools:Ulster Business School > Department of Hospitality and Tourism Management
Ulster Business School
ID Code:25675
Deposited By: Dr Peter Bolan
Deposited On:16 Apr 2013 07:48
Last Modified:16 Apr 2013 07:48

Repository Staff Only: item control page