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Consolidating the Marketing Concept, Marketing Management and Consumer Research: Conceptualising Consumer Value

Ponsonby, Sharon (2001) Consolidating the Marketing Concept, Marketing Management and Consumer Research: Conceptualising Consumer Value. In: Irish Academy of Management Conference, University of Ulster. Irish Academy of Management. [Conference contribution]

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Item Type:Conference contribution (Paper)
Faculties and Schools:Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Ulster Business School
ID Code:25718
Deposited By: Dr Sharon Ponsonby-McCabe
Deposited On:16 Apr 2013 08:11
Last Modified:16 Apr 2013 08:11

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