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A Mythical-Level Framework for Interpreting How Value is Culturally Co-Created Over Time

Ponsonby-McCabe, Sharon and Brown, Stephen (2010) A Mythical-Level Framework for Interpreting How Value is Culturally Co-Created Over Time. In: Academy of Marketing Conference, Coventry, Coventry. Academy of Marketing. [Conference contribution]

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Item Type:Conference contribution (Paper)
Faculties and Schools:Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:25719
Deposited By: Dr Sharon Ponsonby-McCabe
Deposited On:16 Apr 2013 08:01
Last Modified:16 Apr 2013 08:01

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