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Don't be fooled: profits result from being innovative and meeting consumers' need for convenience.

Herbst, KC, Stanton, JL and Armstrong, Gillian (2006) Don't be fooled: profits result from being innovative and meeting consumers' need for convenience. Innovating Marketing, 2 (1). pp. 23-27. [Journal article]

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Abstract

Consumers are time-starved and are desperate for convenience. In the present internationalresearch, the need for supermarkets in the United States and Europe to focus more on thecustomer through innovative merchandising and retailing tactics is discussed. The authors providea review of several trends in retailing throughout the United States, in addition to efforts beingmade in the United Kingdom to become less product-oriented and more customer-oriented. Thereview concludes with the finding that being innovative is about solving customers’ needs. Simplybeing new does not equate to being innovative.

Item Type:Journal article
Faculties and Schools:Ulster Business School > Department of Accounting, Finance and Economics
Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:25876
Deposited By: Mrs Karen Welshman
Deposited On:30 Apr 2013 12:31
Last Modified:30 Apr 2013 12:31

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