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Sensory analysis and Panellist Motivation: Can Computers Make a Difference?

Armstrong, Gillian, McIlveen-Farley, Heather, McDowell, D and Blair, I (1997) Sensory analysis and Panellist Motivation: Can Computers Make a Difference? Food Quality & Preference, 8 (1). pp. 1-7. [Journal article]

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URL: http://www.sciencedirect.com/science?_ob=MiamiImageURL&_cid=271256&_user=126978&_pii=S0950329396000018&_check=y&_origin=browseVolIssue&_zone=rslt_list_item&_coverDate=1997-01-31&_docsubtype=fla&wchp=dGLzVlS-zSkzS&md5=a6f8ac9e36c9011055ce72f07c94a268&pid=1

DOI: 10.1016/S0950-3293(96)00001-8


The potential value of using computerised systems in sensoryanalysis is discussed in this preliminary study. This includedassessing the impact on panel motivation, and on theconsistency of responses made through a comparison ofmanual and computerised methods.Accuracy and consistency appeared to improve signi&antlyas the tests progressed, and on completing the session computeraccuracy was superior. Hedonic tests provided substantialvariation, although generally deviations in computer responseswere lower. The affective tests produced a more erraticresponse pattern, although this may have been expected, dueto the greater subjectivity involved.Finally, a focus group provided valuable reinforcement ofresults and clariJication of assessor preferences. The computerisedsensory system was unanimously preferred and mayprovide an effective tool in maintaining motivation levels.However, careful and consistent management is still requiredaifre sults are to be meaningful. Copyright 0 1996 ElsevierScience Ltd

Item Type:Journal article
Faculties and Schools:Ulster Business School > Department of Management and Leadership
Ulster Business School > Department of Accounting, Finance and Economics
Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:25887
Deposited By: Mrs Karen Welshman
Deposited On:30 Apr 2013 11:00
Last Modified:30 Apr 2013 11:00

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