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The impact of Social Media on Tourism Events: Exploring and harnessing the Web 2.0 landscape to maximise success

Bolan, Peter, Kearney, Matthew and Smyth, Ian (2012) The impact of Social Media on Tourism Events: Exploring and harnessing the Web 2.0 landscape to maximise success. In: International Conference on Tourism and Events: Opportunities, Impact and Change, Europa Hotel, Belfast. Ulster Business School. 8 pp. [Conference contribution]

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Abstract

‘Given the tremendous exposure of social media in the popular press today, it would seem that we are in the midst of an altogether new communication landscape’ (Kietzmann, 2011, 241). According to Weber (2009, 3) ‘Learning to market to the social web requires a new way to communicate with an audience in a digital environment’. Whilst this presents challenges to those in the tourism events sector, it also provides enormous opportunities. Event planners and organisers in the tourism arena must engage with the popular forms of social media if they are to ensure success in today’s competitive marketplace.This paper explores what the authors here term the social media (web 2.0) landscape and proposes a framework of social media’s impact on tourism events, identifying key aspects that event organisers and marketers should adhere to in order to maximise current and future success.

Item Type:Conference contribution (Paper)
Keywords:social media, digital marketing, eBusiness, event management
Faculties and Schools:Ulster Business School > Department of Hospitality and Tourism Management
Ulster Business School
ID Code:26029
Deposited By: Dr Peter Bolan
Deposited On:13 May 2013 12:08
Last Modified:13 May 2013 12:08

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