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Identifying the future viability of using the film-induced tourism concept to promote Ireland as a tourism destination

Bolan, Peter and O'Connor, Noelle (2010) Identifying the future viability of using the film-induced tourism concept to promote Ireland as a tourism destination. In: 4th International Tourism and Media (ITAM) Conference, Prato, Italy. Monash University and La Trobe University. 8 pp. [Conference contribution]

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Abstract

Films and television series provide us with a window into other places that broaden ourknowledge and can fuel our desire to travel. What has become known as film induced tourismhas begun to gather momentum as an area of both academic research and industry interest.However, the phenomenon is wide-ranging and according to Beeton (2005), still a largelyuntapped and little-understood field of tourism research. Much of the literature to date hasfocused on the promotional aspects and the impacts of the phenomenon with little researchinto the motivations of the film-induced tourists themselves. This proposed research willexamine the film induced tourism concept on locations featured in ‘well-liked’ televisionseries in Ireland, as there has been little research on this concept there to date. It will alsoinvestigate the characteristics of film induced tourism, as there is a need for a thorough andcomprehensive investigation of this phenomenon. Therefore, this research will contributesignificantly to the existing knowledge base on the topic as it will identify the future viabilityof using the film induced tourism concept to promote Ireland as tourism destination,

Item Type:Conference contribution (Paper)
Keywords:film tourism, destination branding, media image
Faculties and Schools:Ulster Business School > Department of Hospitality and Tourism Management
Ulster Business School
ID Code:26031
Deposited By: Dr Peter Bolan
Deposited On:13 May 2013 12:06
Last Modified:13 May 2013 12:06

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