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Film & Television Induced Tourism in Ireland : A Comparative study of Ryan’s Daughter vs. Ballykissangel

Bolan, Peter, Crossan, Michael and O'Connor, Noelle (2006) Film & Television Induced Tourism in Ireland : A Comparative study of Ryan’s Daughter vs. Ballykissangel. In: ‘Culture, Tourism & the Media’ 5th DeHann Tourism Management Conference, University of Nottingham, UK. DeHann Tourism Centre, University of Nottiingham. 8 pp. [Conference contribution]

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Abstract

Film and television as media can exert a powerful influence on their audience. A growing body of literature suggests that movies and television programmes can influence people’s travel decisions and entice them to visit particular destinations they have seen on screen. This paper applies the concept of film-induced tourism to Ireland, focusing on two distinct regions of the country: Dingle, the setting for David Lean’s 1970 film ‘Ryan’s Daughter’ and Avoca, the location of the popular BBC television series ‘Ballykissangel’. This paper explores academic discourse on media induced tourism from a global perspective but centres on movies and television series produced in Ireland, taking a comparative case-study approach to ‘Ryan’s Daughter’ and ‘Ballykissangel’. Research of both a qualitative and quantitative nature was conducted in the Dingle region of south-west Ireland and in Avoca in the south-east of the country to facilitate this. Findings reveal that film tourism in Ireland can be a very lucrative business. Both regions have benefited tourism-wise from their link with respective film and television productions. However, in both cases there has been little real support from tourist authorities to this growth phenomenon and as such the full potential of film tourism is not being realised in these particular regions of Ireland.

Item Type:Conference contribution (Paper)
Keywords:film tourism, television tourism, destination marketing, ireland
Faculties and Schools:Ulster Business School > Department of Hospitality and Tourism Management
Ulster Business School
ID Code:26040
Deposited By: Dr Peter Bolan
Deposited On:13 May 2013 12:01
Last Modified:13 May 2013 12:01

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