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Film Induced Tourism In Ireland : Exploring the Potential

Bolan, Peter and Davidson, Kelly (2005) Film Induced Tourism In Ireland : Exploring the Potential. In: Inaugural Tourism & Hospitality Research in Ireland Conference, University of Ulster, Portrush campus. Ulster Business School. 8 pp. [Conference contribution]

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Abstract

This paper explores the phenomenon of film-induced tourism and takes a case-study focus on potential to develop this in Ireland. Prominent recent examples such as the 'Lord of the Rings' movies and what they have done for the image of New Zealand and the country's tourism has created increased interest in the whole concept of films influencing people's travel decisions. Ireland presents a highly suitable case for study as it has some of the oldest examples of the phenomenon, such as John Ford's 1952 film 'The Quiet Man' which is still attracting tourists to the County Mayo region over 60 years later.

Item Type:Conference contribution (Paper)
Keywords:film tourism, Ireland, destination branding, marketing
Faculties and Schools:Ulster Business School > Department of Hospitality and Tourism Management
Ulster Business School
ID Code:26072
Deposited By: Dr Peter Bolan
Deposited On:13 May 2013 11:52
Last Modified:13 May 2013 11:52

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