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The Hyper North: A Tourist Guide to Northern Ireland

Bolan, Peter (2004) The Hyper North: A Tourist Guide to Northern Ireland. In: International Conference on Film, Television & Media : Regionalism & Globalised Cultures, University of Ulster, Coleraine. University of Ulster. 7 pp. [Conference contribution]

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This study examines how Northern Ireland is represented and portrayed online and the image this portrays to potential tourists. Research examines a number of key cases such as the Northern Ireland Tourist Board (NITB), Belfast City Council and Museums and Galleries of Northern Ireland (MAGNI) and the digital imagery and content they provide on their websites for the world to view. Findings reveal a wide variety of material, some of which is irrelevant and inappropriate in its use and application and a lack of understanding on the part of some of these organisations as to exactly what they should be addressing in this regard.

Item Type:Conference contribution (Paper)
Keywords:tourism, hyper-reality, online marketing, destination image, media image
Faculties and Schools:Ulster Business School > Department of Hospitality and Tourism Management
Ulster Business School
ID Code:26073
Deposited By: Dr Peter Bolan
Deposited On:13 May 2013 11:51
Last Modified:13 May 2013 11:51

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