Ulster University Logo

SME marketing management competencies

Gilmore, Audrey and Carson, David (2000) SME marketing management competencies. International Business Review, 9 (3). pp. 363-382. [Journal article]

Full text not available from this repository.

DOI: 10.1016/S0969-5931(00)00006-8

Abstract

The nature and scope of marketing and managerial competencies in the context of growthSMEs (small and medium sized enterprises) are discussed. This is illustrated using a conceptualframework of how SME owner-managers develop experiential learning built upon existingknowledge, experience, communication and judgement and through experiential learning intheir own SME work environment. The key issues are relevant to all SMEs in developedeconomies. The emphasis of the empirical study is on understanding and applying the conceptualframework, hence a qualitative methodology has been employed for gathering and interpretingfindings from a study of 60 SME owner-managers. Ó 2000 Elsevier Science Ltd. Allrights reserved.

Item Type:Journal article
Faculties and Schools:Ulster Business School > Department of Business and Enterprise
Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:26102
Deposited By: Mrs Karen Surgeoner
Deposited On:17 May 2013 09:37
Last Modified:17 May 2013 09:37

Repository Staff Only: item control page