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Innovation in Small Scale Retailing: A Future Research Agenda

Quinn, Barry, McKitterick, Lynsey, Mcadam, Rodney and Brennan, M (2013) Innovation in Small Scale Retailing: A Future Research Agenda. International Journal of Entrepreneurship and Innovation, 14 (2). pp. 103-115. [Journal article]

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URL: http://www.ippublishing.com/ijei.htm#Innovation_in_small-scale_retailing:_a_future_research_agenda

DOI: 10.5367/ijei.2013.0111


For small retailers facing significant challenges it can be argued that, in light of their restricted resources, innovation is critical for business development and competitive advantage. However, there has been a lack of research into the potential for innovation in small retailing and the types of innovative activity that can be applied. This conceptual paper uses key themes from various literature bases, including small retailing, small business innovation, services and retail innovation, to provide a future research agenda for small retailer innovation.

Item Type:Journal article
Faculties and Schools:Ulster Business School > Department of Management and Leadership
Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:26321
Deposited By: Mrs Karen Surgeoner
Deposited On:17 Jun 2013 08:52
Last Modified:17 Jun 2013 08:52

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