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An Exploratory Framework for Analysing International Retail Learning

Palmer, M and Quinn, Barry (2005) An Exploratory Framework for Analysing International Retail Learning. The International Review of Retail Distribution and Consumer Research, 15 (1). pp. 27-52. [Journal article]

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URL: http://www.tandfonline.com/doi/abs/10.1080/0959396042000299111

DOI: 10.1080/0959396042000299111


It is argued that international retail research has overlooked an essential component of the retail internationalization process, notably learning. This paper proposes an exploratory framework that enables the application of learning theory to the study of international retailing. The paper provides a meaningful starting point for developing an overarching framework which would represent one sort of re-conceptualization of the retail internationalization process, and arguably a new perspective for reinterpreting, re-evaluating and refining the existing literature on international retailing. Alongside this exploratory framework, we present a series of research propositions that might serve as an agenda for research into international retail learning. The paper concludes with a summary of the key themes and ways in which the area of international retail learning may be investigated.

Item Type:Journal article
Faculties and Schools:Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:26326
Deposited By: Mrs Karen Surgeoner
Deposited On:17 Jun 2013 08:52
Last Modified:17 Jun 2013 08:52

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