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Franchising and the Internet: An Exploratory Study of Franchisor Web Sites

Dixon, H and Quinn, Barry (2004) Franchising and the Internet: An Exploratory Study of Franchisor Web Sites. Internet Research: Electronic Networking Applications and Policy, 14 (4). pp. 311-322. [Journal article]

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URL: http://www.emeraldinsight.com/journals.htm?articleid=863812

DOI: 10.1108/10662240410555324


This paper explores the impact that electronic commerce is beginning to have on franchising, with the objective of discovering how franchisors are utilising their Web sites. Results are presented from a survey of franchisor Web sites illustrating what content and features are being made available online. The analysis of franchise Web sites indicates that most franchisors use them for marketing purposes and to provide information. However, a significant number provide a fully developed electronic commerce site accepting both online orders and payments. The results of the study should help to significantly inform debate on this subject and serve as a starting-point for further research into the impact of electronic commerce, and more generally Internet technologies, on the franchising growth strategy.

Item Type:Journal article
Faculties and Schools:Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:26327
Deposited By: Mrs Karen Surgeoner
Deposited On:17 Jun 2013 08:51
Last Modified:17 Jun 2013 08:51

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