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The Strategic Role of Investment Banks in the Retailer Internationalisation Process: Is This Venture Marketing?

Palmer, M and Quinn, Barry (2003) The Strategic Role of Investment Banks in the Retailer Internationalisation Process: Is This Venture Marketing? European Journal of Marketing, 37 (10). pp. 1391-1408. [Journal article]

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URL: http://www.emeraldinsight.com/journals.htm?issn=0309-0566&volume=37&issue=10&articleid=853890&show=abstract

DOI: 10.1108/03090560310487167

Abstract

In recent years the scale and scope of retailer internationalisation activity has grown markedly, mainly through increasing levels of cross-border merger and acquisition activity. This has been particularly prevalent among companies operating in the food retail sector. During this time, and within the context of increased merger and acquisition activity in international markets, the financial institutions have taken an increasingly prominent role in the retail internationalisation process. Explores the nature of the financial institutions’ role in the retailer internationalisation process and, specifically, the extent to which the financial institutions actually inhibit and/or promote retail international activity. A key purpose of this study is to examine some of the drivers and inhibitors of the retailer internationalisation process. Reports the findings from 30 in-depth interviews with food retail analysts of the leading investment banks in the City of London. The findings from this study should help to provide further insights into the nature of the retailer internationalisation process.

Item Type:Journal article
Faculties and Schools:Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:26328
Deposited By: Mrs Karen Surgeoner
Deposited On:17 Jun 2013 08:51
Last Modified:17 Jun 2013 08:51

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