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International Retail Franchising: A Conceptual Framework

Quinn, Barry and Alexander, N (2002) International Retail Franchising: A Conceptual Framework. International Journal of Retail and Distribution Management, 30 (5). pp. 264-276. [Journal article]

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URL: http://www.emeraldinsight.com/journals.htm?issn=0959-0552&volume=30&issue=5&articleid=857364&show=abstract

DOI: 10.1108/09590550210426426


Franchising has become a major driving force in the globalisation of service businesses. Likewise, international retailing has become an important feature of global distribution systems. This has been brought about through changing socio-economic patterns, favourable political and cultural environments, and a shift from manufacturing to service based economies. Both developments have contributed to the globalisation of marketing activity. However, there remain fundamental conceptual inconsistencies in the literatures that explain the development of international retailing and the internationalisation of franchise operations. This paper considers the use of franchising in the internationalisation of retail operations and places the experience of retail operations that use the market entry strategy within the context of other franchising activity. The paper evaluates the literature on the internationalisation of retailing alongside the literature on franchising. It identifies the different perspectives that have emerged within the two literatures and conceptually reconciles the contradictions that exist.

Item Type:Journal article
Faculties and Schools:Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:26329
Deposited By: Mrs Karen Surgeoner
Deposited On:17 Jun 2013 08:50
Last Modified:17 Jun 2013 08:50

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