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Marketing Communications: A Brand Narrative Approach Review

Kearney, Matthew (2011) Marketing Communications: A Brand Narrative Approach Review. Westburn Publishers. [Book (authored)]

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DOI: 10.1362/146934711X589499


Item Type:Book (authored)
Faculties and Schools:Ulster Business School > Department of International Business
Ulster Business School
ID Code:27645
Deposited By: Mr Matthew Kearney
Deposited On:30 Oct 2013 16:09
Last Modified:30 Oct 2013 16:09

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