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A new era of consumer marketing? An application of co-creational marketing to the music industry

Gamble, Jordan and Gilmore, Audrey (2013) A new era of consumer marketing? An application of co-creational marketing to the music industry. European Journal of Marketing, 47 (11/12). pp. 1859-1889. [Journal article]

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DOI: 10.1108/EJM-10-2011-0584


Item Type:Journal article
Faculties and Schools:Ulster Business School > Department of Business and Enterprise
Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:27668
Deposited By: Professor Audrey Gilmore
Deposited On:30 Oct 2013 15:45
Last Modified:17 Oct 2017 16:12

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