Ulster University Logo

The Craft of Words - Part One, Macrocopy

Murphy, Christopher and Persson, Nicklas (2013) The Craft of Words - Part One, Macrocopy. Five Simple Steps. Penarth. 49 pp ISBN 978-1-907828-12-6 [Book (authored)]

[img] Image (PNG) - Cover Image
Indefinitely restricted to Repository staff only.

1MB
[img] PDF - Published Version
Indefinitely restricted to Repository staff only.

2MB

URL: http://www.fivesimplesteps.com/products/the-craft-of-words

Abstract

Look carefully and you'll notice that many of the most successful designs are built around words. Apple tantalises us with the ability to hold, "1,000 songs in your pocket". MailChimp has created a wonderfully engaging brand, heavily focused around language.Words lie at the heart of what we create as designers and an understanding of how they might be used will make you better at your craft. Just like an understanding of grid systems, colour theory and typography are essential for the practicing designer, we must take responsibility for the words that make up the content we shape.In this book The Standardistas demonstrate how a respect for the craft of words can lead to better and more engaging user experiences and add an often overlooked, but important element, to your design toolbox.

Item Type:Book (authored)
Keywords:branding, design, copywriting, words, macrocopy
Faculties and Schools:Faculty of Art, Design and the Built Environment > Belfast School of Art
Faculty of Art, Design and the Built Environment
Research Institutes and Groups:Art and Design Research Institute > Future and Virtual Worlds
Art and Design Research Institute
ID Code:28178
Deposited By: Mr Christopher Murphy
Deposited On:02 Nov 2014 21:51
Last Modified:09 Dec 2015 11:17

Repository Staff Only: item control page